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Posts tagged as “marketing”

3 Marketing Ideas You"ll Ever Need For Your Moving Company

Moving has become a usual activity for people all around the country. From young students to tightly-knit families, relocating to another area is just a part of daily life. It"s never also a wonder why most people would compare moving companies to hire the best one to provide a stress-free move. If you"re running a moving company, you might be the perfect movers those potential clients are looking for.

However, how do you exactly rise from a sea of competitors? How is the service you provide different from those in the same industry? The simple solution is marketing. By promoting your business correctly, you would be able to make your business grow and get a reputable name to potential customers. Planning your marketing strategies will help you get a better fighting chance against bigger competitors.

Today, we share with you our favorite marketing tips to highlight your moving company.

Invest in branding and a great website.

Your brand is what your clients can remember you with. It"s like your identity, and once they see your brand, they would know it"s your company. It"s an excellent idea to invest in developing a professional brand that would represent you in all platforms. Remember, it"s something that you would use in all media such as calling cards, online profiles and so on. You can translate your thoughts with the help of a reliable graphic designer who might happen to be a branding expert.

Aside from branding, your website needs to be stunning to catch the attention of potential customers. It doesn"t need to be flamboyant. Instead, you can go for a simple design that could offer functionality and style at the same time. Most people judge visually, so appearances can mean a lot when it comes to your website. Don"t also forget to make your site easy to navigate. Customers hate the idea of going through a complicated maze just to find what they need. Think about providing the best user experience for every site visitor.

If you are interested in creating your site, various web hosting sites offer a wide selection of beautiful themes for you to get started. If time is not your best friend, you can opt to seek the help of a web designer who has an idea of SEO. An SEO optimized website is a great investment for your business to rise to the next level.

Online directories can make your name shine.

People do love online directories, and they would frequently look for businesses that could cater to their needs. Claim your profiles on these sites and fill in the exact information about your business. Most of these are relatively free, so you don"t need to worry about additional expenses. What"s great about these directories is the fact that you can upload your photos (high resolution please!) and interact with clients who leave reviews about your service.

About reviews, you can ask past clients about what they liked and not liked about their experience. A lot of potential targets read these reviews and even trust them as a recommendation from a friend or family. Negative reviews are unavoidable but don"t feel bad when receiving these. Feedbacks can help you improve your service to a better one. You need to respond to every review professionally. If you do so, clients would know that you care about their sentiments.

Marketing is a learning process.

You don"t see business growth overnight. It takes a lot of patience and perfect timing to get satisfactory results in marketing. Some tactics might work for some companies but, every business has it"s own unique mix of marketing ideas for a successful campaign. Mistakes and disappointments may happen as road bumps, but treat them as stepping stones towards promoting your moving company.

Before You Start Marketing

“Marketing is too important to be left to the marketing department." — David Packard

When marketing something, we often feel confused about how to do it in order for the whole process to give s satisfactory results. A weak marketing campaign would just plummet your business and ruin it eventually. However, if you have a strong marketing strategy, you would be able to gather more customers which would mean a lot to your business.

Before you start brainstorming though, let"s try to talk about, The First Rule of Marketing Online.

Naturally, people have an aversion to things that are new and this is the main reason why brands which have stayed long have remained popular. Avoid marketing in a narcissistic way and think about your client"s needs. Some trial and error could work as well especially in understanding your target audience.

32 Social Media Tools a Blogger Should Know About

 Are you a busy blogger?

Looking for new, unique tools to help you work smarter?

The right tools will help streamline and improve your blogging.

In this article, you’ll discover more than 14 tools to help bloggers quickly, efficiently perform common tasks.

#1: Source Free, Quality Images

A picture is worth a thousand words. You want them to be the right ones. Unsplash and Foter help tell your story.

With Unsplash you get access to a bank of 50,000+ free-to-use photos. No attribution is required.

Read more about 14+ Tools for Bloggers

5 Up-and-Coming Social Media Tools You Should Know About

Social media marketing is still a new business tool, relatively speaking. There’s no magic formula for success, and the potential benefits of your efforts are broad and not entirely predictable.

That promise is appealing, especially to young entrepreneurs, but results don’t come automatically — even if you have a solid strategic foundation for your campaign. In fact, it requires a tremendous amount of planning, effort and refinement before you start to see results. And in most cases, the tools and features offered by social media platforms straightaway aren’t typically enough to give you the edge you need.

Social media operates in a hyper-competitive arena, and if you want to stay alive, you’re going to have to use the newest tools to support your efforts.

Read more about 5 Up-and-Coming Social Media Tools You Should Know About

13 Tools That You Need to Learn Before Going ‘All In’ with Social Media

Did you know that, as of January 2016, there were more than 2.3 billion active social media users throughout the world?

That’s a serious number, no matter how you look at it, and, when broken down by each social media service, it’s even more astonishing:

  • Facebook had 1.09 billion daily active users on average for March 2016
  • Twitter’s monthly active user count has reached 310 million.
  • Instagram has reached 400 million monthly active users.

Some people use these social media platforms for personal reasons. And, B2B and B2C marketers have come to find that Facebook, Twitter, Instagram and other social media services allow them to more easily reach their target audience.

Read more about 13 Tools That You Need to Learn Before Going ‘All In’ with Social Media